The nostalgia of the 90s and Y2K has seen the return of the butterfly as print and motif. It was featured heavily for SS22 catwalk, particularly seen at Chanel in a scaled up and "zoom in on" way.
It's a design that easily showcases colour and the silhouette is easily recognisable. We really liked the Tokyo street shot we came across on that shows a dress that features a butterfly collar that's so reminiscent of the popular Ganni collar seen everywhere!
It really does seem that fluttery large scale butterflies make the print statement, but there is also something quite charming about conversational butterfly prints that are less obvious and could work well into autumn/winter.