WGSN, a global trend reporting authority, along with Coloro, has launched the ‘5 Key Colours’ that will drive consumer purchases across all industries for the Autumn/Winter season 2024/2025. These colours are determined by the analysis of various factors, such as global events, economic and socio-cultural influences, past seasonal colours, and more. The forecast for A/W’ 24/25 focuses on factors such as sustainability, the environment, space exploration, and a slow lifestyle that has evolved post-pandemic. Each of the colours has been chosen to evoke certain emotions and ideals, such as balance, stability, authenticity, and tranquillity. The five colours for A/W’ 24/25 are Apricot Crush, Intense Rust, Midnight Plum, Sustained Grey, and Cool Matcha.
The driving ideology behind the A/W’ 24/25 colour forecast is centred on sustainability, the environment, and space exploration. The idea of sustainability has risen in popularity in recent times, as the global pandemic of 2020 forced everyone to finally take the environment seriously and embrace a slow pace of life. This has given rise to emotions surrounding caring for the planet and making conscious choices, which are likely to strongly influence the colours of the upcoming seasons. As a by-product, the world is rapidly becoming digital, blurring the line between physical and virtual reality. The industry’s biggest brands have entered the Metaverse, by participating in Meta fashion shows and opening virtual stores. As absurd as it might seem, we are getting closer to a future where you can do things in a virtual world just as you can in the real world!
Apricot Crush, a tone of orange, is reminiscent of ‘balance’. It is neither too stark nor too dull and refers to the importance of a balanced lifestyle that brings stability to the body and soul. This shade was previously a part of A/W ‘23/24, and it now proceeds into the season A/W’ 24/25, which shows the versatility of the shade across seasons. This colour is an “activating vitamin tone”, naturally present in apricots and oranges. Clearly, this shade shows an approach towards health and well-being. In times of sickness and uncertainty, ‘Apricot Crush’ is like a bright ray of hope and positivity.
Intense Rust, a deep and fierce shade of red, continues its journey from the A/W ‘23/24 forecast. Intense Rust is here to evoke feelings of ‘stability’. The tone is redolent of soil and earth, warm and calm, and refers to the concept of ‘sustainability’ and the consumers’ increasing love and consideration for the planet. This colour communicates authenticity, quiet luxury, and promotes a return of classic design over the constant hunger for newness.
Midnight Plum is as mysterious and enchanting as its name. It refers to ‘space exploration’ and the natural tones of the galaxy, an outer reality experience. The shade owes its nature to NASA’s James Webb Telescope, which opened up mysteries of the ‘origins of the Universe’, allowing our imagination to run wild! The shade also closely relates to the ‘Metaverse’ and the need for escapism from reality. Midnight Plum celebrates darkness and comes off as a gothic shade, as well as that of ‘underground sentiments’.
Sustained Grey is a neutral and sustainable colour choice that is foundational and grounding with a utilitarian edge. It celebrates recyclability and the need for embracing having “just enough”. This shade is trans-seasonal and is relevant all year long with a long-term appeal, unlike the more striking seasonal colour trends. This shade is an exact reflection of the tone and its name, referring to neutral and sustainable colour choices.
Cool Matcha is a tinted pastel
As we move towards the 2024 Fall season, it is interesting to see how the fashion industry is evolving in response to global events and trends. The pandemic has had a significant impact on the way we live our lives, and this is reflected in the latest colour trends for the season. Sustainability and a more conscious approach to living are at the forefront of the fashion industry, and this is reflected in the new colours that are set to dominate in the coming season.
One of the most interesting aspects of the 2024 Fall season is the inclusion of Apricot Crush as one of the key colours. This tone of orange is neither too stark nor too dull and is reminiscent of balance. It refers to the importance of a balanced lifestyle that brings stability to the body and soul. This shade was previously a part of A/W ‘23/24, and it now proceeds into the season A/W ’24/25. This continuous appearance throws light on the versatility of the shade, across seasons. This colour is an “activating vitamin tone”, naturally present in apricots and oranges. Clearly, this shade shows an approach towards health and wellbeing. In times of sickness and uncertainty, ‘Apricot Crush’ is like a bright ray of hope and positivity.